The New PEUGEOT 208 was crowned the 2020 Car of the Year on Monday, 2nd March in Geneva, by a panel of judges made up of 60 European automotive journalists. The jury appreciated the bold design and technology features onboard the all-new PEUGEOT 208, together with the “power of choice” customer offer; customers choose their preferred trim, then the powertrain, whether petrol, diesel or electric, without compromising on space, technology, looks or driving sensations. Already a European best-seller, it is also the first PEUGEOT “2 series” and the sixth PEUGEOT to be awarded this most prestigious prize, during the 56-year history of the awards.
Car of the Year 2020, the new PEUGEOT 208 rewrites the book in the B segment. Available with either an electric engine or an internal combustion engine, the new PEUGEOT 208 provides the power of choice to its future driver. Its exterior design embodies the DNA of the Brand with the 3-claw LED front headlights. The PEUGEOT i-Cockpit ® comprising a headup display, compact steering wheel and touchscreen, further innovates with a 3D digital cluster designed to improve safety.
Nearly 110,000 customers have ordered the new PEUGEOT 208 since its launch in Europe in October, with 15% of the orders for electric versions. In France, the New PEUGEOT 208 leads the registration rankings of the PC market at the end of February 2020.
“I am particularly proud that the New PEUGEOT 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA. It’s the first time that a PEUGEOT “2 series” has triumphed! Indeed, three PEUGEOT “Cars of the Year” are currently on the road; the 3008, the 308, and now the new 208. The COTY 2020 legitimates the Brand’s “power of choice” strategy. From now on, our customers will be able to choose between the electric PEUGEOT e-208 “Car of the Year” and the (ICE) PEUGEOT 208 “Car of the Year”! Jean-Philippe IMPARATO, PEUGEOT Brand CEO.
PEUGEOT now takes its place amongst the top 3 brands with the most awards in the Car of the Year history, enjoying six trophies. The New PEUGEOT 208, named Car of the Year 2020, follows the SUV 3008 in 2017, the compact hatch 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.
This prestigious trophy joins the twelve other international awards the New PEUGEOT 208 has already won. The Car of the Year award is the most coveted.
The panel of judges comprises 60 automotive expert journalists from 23 European countries. Founded in 1964, the award is the longest-running and most renowned European prize. The winner is announced every year at the Geneva International Motor Show.
The new PEUGEOT 208 is now available to order at Dealerships nationwide in Ireland.