In unveiling the new-generation Peugeot 308 today, Peugeot is writing the latest chapter in the long story of its historically best-selling model. Boasting new styling, advanced driver assistance systems, the latest-generation powertrains and debuting a new 8-speed automatic gearbox, the new Peugeot 308 will be in Dealer showrooms in Ireland this autumn, ahead of the 181-registration period.
New exterior styling features include a redesigned, sleek bonnet and an assertive vertical grille that proudly frames the famous Lion badge and LED light signature. In both hatchback and station-wagon guise, the new Peugeot 308 is instantly impressive with perfectly balanced proportions. Expressive design extends across all six trim versions: Access, Active, Allure, GT Line, GT and GTi.
Inside, the Peugeot i-Cockpit® boasts a capacitive touchscreen offering new graphics and optimally rapid access to vehicle functions, including advanced driver assistance systems and 3D satnav. Depending on trim, features include Active Safety Brake, Active Lane Departure Warning, Adaptive Cruise Control, Visiopark with 180° rear camera and Park Assist function, which measures the parking space available and actually steers the car in.
The new Peugeot 308 is powered by a choice of highly efficient petrol and Diesel engines, offering an ideal compromise between high performance and low fuel consumption.
The PureTech petrol engine has undergone a major upgrade, with at-source and at-exhaust emission control for low real-life fuel consumption and even more efficient pollution reduction. High-precision injection control on the PureTech 130 S&S engine enhances combustion efficiency, and exhaust gases go through a catalytic converter, then a passive-regeneration gasoline particle filter. A new six-speed manual gearbox reaps the maximum benefit of this high-performance engine.
The new Peugeot 308 is the first PSA group model to get the new BlueHDi 130 S&S Diesel engine, a four-cylinder unit that also implements at-source and at-exhaust emission control. Further efficiency gains are afforded by the SCR (Selective Catalytic Reduction) pollution control system, fitted as close as possible to the engine for the fastest possible post-treatment action.
The BlueHDi 180 S&S Diesel engine, exclusive to the new Peugeot 308 GT, is matched to a new-generation EAT8 automatic transmission, developed with Japanese specialists Aisin. This new 8-speed unit is a powerful and highly efficient powertrain, procuring a sensational driving experience.
Peugeot is one of the first automakers to anticipate the introduction of the Euro 6.c standard, consistent with the PSA group’s advocacy of measures to ensure customers have access to independent, certified information on actual fuel consumption under real-life driving conditions. From September 2018, Real Driving Emissions (RDE) must not exceed 2.1 times the certification figures.
The new Peugeot 308 and Peugeot 308 SW are made at the Sochaux plant in France.