PEUGEOT Electrifies with New Brand Signature

Peugeot eSignature

PEUGEOT Electrifies with New Brand Signature

NEWS | 20 02 2019

To mark a new milestone in the history of the lion-brand and the transition to electrification of all its models from 2019, PEUGEOT is officially launching its new brand signature: MOTION & e-MOTION. The 2019 Geneva Motor Show will see the new signature rolled out in every country and in every statement of the brand: advertising, literature, trade shows and point of sale.

The famous MOTION & EMOTION signature was first unveiled in 2010, to celebrate the 200th anniversary of the PEUGEOT brand. A clear statement derived from two centuries of engineering passion, it gave life to the idea that emotion will always be at the heart of the automotive experience. Now, the addition of an electric "e", with a green and blue sheen, heralds the brand’s strength in position as it tackles head on, the major challenges of energy transition, with the launch of a range of Low Emission Vehicles (BEV and PHEV) planned from late 2019.

The new MOTION & e-MOTION signature was used at the 2018 Paris Motor Show in September, together with the brand’s now familiar hashtag #UNBORINGTHEFUTURE, for the launch of the iconic, 100% electric PEUGEOT e-Legend concept car and for the unveiling of PEUGEOT’s new PHEV technology, due at the end of the year on the 3008, 508 fastback and SW ranges.

To support the new milestone of the brand, a new lion statue will also be unveiled at the Geneva Motor Show. Created by the PEUGEOT Design Lab’s designers to celebrate the 160th anniversary of the PEUGEOT emblem, an enormous lion, symbolising the pride, strength and excellence of the brand, was presented on the PEUGEOT stand in Geneva 2018. In Geneva in 2019, the lion will come alive with electrifying green and blue light effects and reflections on its sculpted surfaces.

With a new signature, a new brand ambassador lion and 208 years of celebrated history, PEUGEOT continues to embrace automotive evolution with confidence.