PEUGEOT received two awards at the 34th International Automobile Festival, held on 29 January 2019 at Hôtel des Invalides in Paris. The new PEUGEOT 508 won the Grand Prix award for Most Beautiful Car of the Year 2018 and the PEUGEOT e-LEGEND Concept received the Grand Prix award for the Most Beautiful Concept Car of the Year. Jean-Philippe Imparato, CEO of the PEUGEOT brand, and Gilles Vidal, PEUGEOT Design Director, collected the two prizes.
The new PEUGEOT 508 won the award with over 34% of the votes. The brand's radical new fastback has already been presented 20 awards in nine countries, clocking up over 10,000 orders in Europe since launch in October 2018, following its public reveal in March 2018 at the Geneva Motor Show.
The PEUGEOT e-LEGEND Concept won the prize for the Most Beautiful Concept Car of the Year. The jury members were won over by the concept car, which is reminiscent of the iconic PEUGEOT 504 Coupé, yet hints at a 100% autonomous, electric, connected vehicle of the future. Powered by a 100% electric power train with a range of 600km, and boasting four-wheel drive, the e-LEGEND reaches 0 – 100kmh in less than 4 seconds, with a maximum speed of 220kmh.
Each year the International Automobile Festival rewards the most attractive automotive designs. Architect Jean-Michel Wilmotte and fashion designer, Chantal Thomass, chaired a jury of experts from automotive, fashion, culture and design sectors.