Joe Mallon Motors Announced As New Peugeot Dealer


Gowan Auto has announced the appointment of Joe Mallon Motors to the PEUGEOT Network of Ireland, for new vehicle sales and after-sales. The PEUGEOT brand will operate from a dedicated, newly constructed showroom, located on the Sallins Road, Naas.


Speaking of the appointment of Joe Mallon Motors, Des Cannon, Managing Director of PEUGEOT in Ireland said, “We are delighted to welcome such as well-respected Dealership to the brand and we look forward to the partnership.  We are sure we chose the right team to represent the PEUGEOT brand in Kildare and join us on our electrification journey”. 


Joe Mallon Motors was established, in its original location on the Dublin Road in Naas in 1986. Since then, the company has gone from strength to strength, and now employs a team of 65 across the business.  They were awarded Car Dealership of the Year 2023, by Midlands 103 as well as Irish Electric Vehicle Dealer of the Year 2023, by the Sustainable Energy Authority of Ireland (SEAI) and Zero Emission Vehicles Ireland (ZEVI). Thanks to their loyal customers, they have proudly been a part of the local community in Naas for nearly forty years. In 2001 they moved to their current premises on the Sallins Road in Naas and opened a second location in Portlaoise in 2011. 



Philip Mallon, Managing Director of Joe Mallon Motors said “We are very proud to secure the PEUGEOT franchise for the Kildare region.  We are investing €3 million to develop our current site which will offer significant expansion and modernisation of our Naas showroom in the coming months, which will include a new Peugeot showroom and a new workshop for our after-sales department. PEUGEOT’s fantastic vehicle line up is a great addition to our product range and we also look forward to welcoming current PEUGEOT drivers for after-sales requirements to our premises on the Sallins Road”.


The Dealership actively contribute to many local causes with current sponsorship of the Joe Mallon Motors Kildare Senior Football Championship, Allenwood GAA and Cappagh GAA clubs, amongst many other clubs, events and charities in Kildare and Laois.  Philip Mallon states “We feel that this community-based focus is very important to us as a way of giving back to the local community that has supported us over the years”.


Gowan Auto is the exclusive importer and distributor of Alfa Romeo, Citroën, DS Automobiles, Fiat, Fiat Professional, Honda, Jeep, Opel, and Peugeot in the Republic of Ireland. Gowan Auto, a member of the family-owned holding company, the Gowan Group, recently made a significant commercial investment in a new Citywest premises, to future-proof the business and to meet its dealer partners’ sales, parts, technical and after-sales needs, more readily. The company has set its sights on considerable, sustainable growth in the coming years, with much emphasis being placed on strengthening its franchise Dealer Networks.