PEUGEOT opens a new chapter and presents its vision of the future of the automobile

NEWS 06 01 2023

This morning at Consumer Electronics Show (CES) in Las Vegas, USA, PEUGEOT has revealed its brand new INCEPTION Concept car.


The PEUGEOT INCEPTION Concept was first announced at the Paris Motor Show in October 2022 and demonstrates how the Lion brand is taking advantage of “BEV-by-design” next-generation electric platforms to turn the automotive experience upside down.


PEUGEOT is completely redesigning the interior space, reinterpreting driving gestures around the new generation PEUGEOT i-Cockpit and creating new digital and physical experiences.


PEUGEOT INCEPTION Concept transforms the Brand's design language, while bolstering its most distinctive features - a feline stance and luminous three-claw signatures and embodies the brand's core values - Allure, Emotion and Excellence.


The PEUGEOT INCEPTION Concept marks the start of a new era, gives a taste of the next generation of models and paves the way for the features and technology that customers will find in their future PEUGEOT.