21 December 2022
7 minutes read
Bertrand Rapatel, Peugeot's Interior Design Director, has been working on the i-Cockpit® since the second generation version in the 308 and 3008. We asked him how he would describe the i-Cockpit® to someone who is not yet familiar with it.
i-Cockpit® is based on several main principles:
Jérôme Micheron, was actively involved in the creation of the i-Cockpit®. He's now head of Peugeot's product management and tells us how this extraordinary project came about.
"For the very first idea of the i-Cockpit®, we asked ourselves two questions: "How can we provide new sensations on board a Peugeot without being on a circuit? And how can we find driving sensations in line with customers' expectations and the new safety rules such as speed limits?
It was by looking for answers to these problems combined with various customer studies that meant the i-Cockpit® could gradually take shape."
The arrival of touch in our daily lives was also a determining factor in thinking about the new driver's cab. This corresponds to the launch of the very first iPhone in June 2007. At the time, cars already had screens but they were not touch-sensitive, they were passive. We had reached a point where the dashboards had become too complicated: we needed to simplify and modernise. When we started to think about all these issues, we used to use the expression "hunting for buttons".
L’arrivée du tactile dans notre vie quotidienne a été aussi un élément déterminant dans la réflexion sur le nouveau poste de conduite. Ça correspond à la commercialisation du tout premier iPhone en juin 2007. A l’époque, les voitures avaient déjà des écrans mais ils n’étaient pas tactiles, ils étaient passifs. On était arrivé à un moment où les planches de bord étaient devenues trop compliquées : on avait besoin de simplification et de modernisation. Quand on a commencé à réfléchir à toutes ces questions, nous avions pris l’habitude d’utiliser l’expression « faire la chasse aux boutons ».
1. An idea comes to life
“ So, the engineers and designers started to put their ideas on paper. With the first models, we worked ahead of schedule with a very small team. Quite quickly, the proposal for a smaller steering wheel emerged. Until then, in a car, the steering wheel was very large and the information on the handset was read through the steering wheel.
2. From conviction to realisation
“ The stakes were high for the brand, which was taking a major risk by committing to a concept that was as innovative as it was new, since mass production represents large volumes. We therefore had to prove that our concept was validated by customers. We therefore organised tests on a private circuit by bringing in French and German customers. We had them drive a car with a traditional synthesis, an ordinary steering wheel, a standard dashboard and then we put them in the prototype with this new steering wheel and this new handset.