PEUGEOT will present a Lion of extraordinary proportions at the Geneva Motor Show this March. At 12.5m long and 4.8m tall, the monumental sculpture symbolises the pride, strength and excellence of the PEUGEOT brand and its 200+ year history. This spectacular and timeless work of art has been created by the designers of the PEUGEOT Design Lab, headed by Irishman, Cathal Loughnane.
The emblem of PEUGEOT for the last 160 years, the Lion walking on an arrow was first created in 1858. Symbolising the three qualities of the PEUGEOT saw blades produced by the brand at the time: flexibility, the strength of the teeth and speed of cutting. This emblem today remains true to the brand's DNA.
Gilles Vidal, Head of Design at PEUGEOT said: "The designers have shaped an iconic, timeless design throughout this monumental Lion, with flowing, sculpted surfaces. Its spectacular dimensions emphasise the Lion's solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys a serenity and a confidence in the future."
The mammoth ambassador further serves to showcase PEUGEOT’s expansive design expertise outside the automotive arena. The PEUGEOT Design Lab currently develops non-automotive products including boats, trams and helicopters with PEUGEOT designers working with many clients from outside the automotive world.