Peugeot Cookies policy


This page explains what cookies are and how they are used across our websites. It will also tell you how to manage and remove them if you choose to.

What are cookies?

Cookies are small files that are sent from our website to your computer or mobile phone to improve your user experience. They do this by remembering you and your personal preferences, such as your location.

And don’t worry – only we can read cookies that are served from our website and will never share this information with any third parties.

How do we use cookies?

We use cookies in a number of different ways:

1) Anonymous Analytical Cookies

The analytical cookies that we use store anonymous information about which pages people visit, how long they are on the site, how they got there and what they click on. Information supplied by these cookies help us to analyse the profile of our visitors, make sure our websites are meeting your needs and how we could provide you with an improved experience. Anonymous analytical cookies do not collect or store your personal information (for example, names or addresses), so this information cannot be used to identify you.  However, when a user books an online test drive, we may match the personal details they enter for the test drive with analytical cookies and compare this combined information with our new vehicle customer database to help us understand the online journey of our new vehicle customers. This allows us to optimise our online customer offering. Even here, we won’t share the combined information with third parties.

2) Profile Management (as used on our MyPeugeot website)

Cookies are used here to remember the details of your log-in. This saves you having to re-enter information and makes sure that we always tailor our website to your preferences.

3) Customer Feedback Questionnaires

We value your opinion so from time to time we ask for feedback on our websites via online surveys. Cookies are used here to make sure that you don’t get repeat invitations to take part.

4) Third Party Cookies

Most of the Peugeot advertising that you see on other websites is put there by third parties. Anonymous cookies are used in these instances to track how many and how often people see a particular ad. Any information found by these cookies may be used to target ads to you on other websites. Since these ads are not on Peugeot’s websites, we are unable to read or write the cookies used.

Gowan Distributors Ltd (Peugeot Ireland) uses other third-party cookies to analyse customer journeys on Groupe PSA websites and advertising banners. These cookies are sent by Gowan Distributors Ltd (Peugeot Ireland) or by its technical service providers to assess who accesses the content and sections of our website, in order to evaluate them and improve their organisation, in terms of content and categories. Where applicable, these cookies also detect navigation problems and so allow us to make our services easier to use. These cookies only produce anonymous statistics and number of visits, and do not include any personal data. These cookies will also be used to personalise this site and also other websites and advertising banners of the PSA Groupe. The service life of these assessment cookies does not exceed 90 days. To disable these cookies, visit www.krux.com/privacy/consumer-choice/  


How to manage cookies

If your browser preferences allow it, most websites will send cookies to your computer or mobile phone. However, you can change these settings. How you do this varies with each browser, though more often than not it will be through the ‘Options’ or ‘Preferences’ tab.

For the best possible experience of Peugeot online, we strongly recommend you leave cookies on.

Cookies used by Peugeot and by Third Parties

 

COOKIE NAME PROVIDER DESCRIPTION OF COOKIES
Statistics
 Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
_dc_gtm_UA-# peugeot.ie  Used by Google Tag Manager to control the loading of a Google Analytics script tag.
_ga peugeot.ie  Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat peugeot.ie  Used by Google Analytics to throttle request rate
_gid peugeot.ie  Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
_fbp doubleclick.net  Used by Facebook to deliver a series of advertisement products such as real time bidding from third party
_fbp peugeot.ie  Used by Facebook to deliver a series of advertisement products such as real time bidding from third party
_gcl_au peugeot.ie  Used by Google AdSense for experimenting with advertisement efficiency across websites using their servi
_hjIncludedInSample peugeot.ie  Determines if the user's navigation should be registered in a certain statistical place holder.
fr facebook.com  Used by Facebook to deliver a series of advertisement products such as real time bidding from third party
IDE doubleclick.net  Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
TDCPM adsrvr.org  Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
TDID adsrvr.org  Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
test_cookie doubleclick.net  Used to check if the user's browser supports cookies.
Unclassified
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.    
_ric_c4653 peugeot.ie  
__ric_sc4653 peugeot.ie  
cid peugeot.ie  
curSiteTypeLevel2 peugeot.ie  
languettePerso peugeot.ie  
priceType peugeot.ie  
PSACountry peugeot.ie  
toClose peugeot.ie  
uptracs_send_to_ga peugeot.ie  
uptracs_utm_campaign peugeot.ie  
uptracs_utm_medium peugeot.ie  
uptracs_utm_source peugeot.ie  


What do I do now?

In order to enjoy the best possible experience of peugeot.co.uk we recommend that you leave your cookies settings as they are.

To find out more about cookies and what they do, visit www.aboutcookies.org

To disable these cookies, visit www.krux.com/privacy/consumer-choice/