Gowan Distributors Limited, PEUGEOT Importer in Ireland, has released prices and specification for the radical new 508 fastback. Boasting the latest-generation PEUGEOT i-Cockpit® and a sharper, sleeker design than its predecessor, the much-anticipated new PEUGEOT 508 promises to deliver exemplary road-handling, high performance petrol and diesel powertrains, countless technology features and a quantum leap in quality. With Dealer demonstrator models arriving in late 2018, ahead of a late spring launch for the Irish market, the new 508 will retail from €32,400, plus delivery related charges, for the Active 1.5 BlueHDi 130bhp model. A five year extended warranty will come as standard.
Colin Sheridan, Sales and Marketing Director at Gowan Distributors said: “A simply stunning car that promises to shake up the D Segment, the new 508 meets stringent Euro 6.2 engine emissions controls and is packed with standard comfort and safety equipment. Highly favourable press reviews from the international press launch in late June have already signalled the new PEUGEOT 508 is very special indeed and we are recording strong enquiries from Irish customers, particularly since it was previewed in September at the National Ploughing Championships.”
He continued: “Whilst every PEUGEOT Dealer will have a demonstrator in early 2019, due to unprecedented demand in countries where it has already been launched, we currently anticipate a late spring customer launch in Ireland, potentially March 2019.”
Built on the efficient EMP2 platform, the new PEUGEOT 508 will be available with a choice of four trims: Active, Allure, GT Line and GT. Two petrol engines and four diesel engines will be available, depending on trim chosen: a 1.6 THP petrol 180bhp automatic 8-speed S&S; a 1.6 THP petrol 225bhp automatic 8-speed S&S (GT only); a 1.5 BlueHDi diesel 130bhp 6-speed manual S&S, 1.5 BlueHDi diesel 130bhp automatic 8-Speed S&S; a 2.0 BlueHDi diesel 160bhp automatic 8-Speed S&S; a top of the range 2.0 BlueHDi diesel 180bhp automatic 8-Speed S&S.
Standard equipment on the entry level Active model, priced from €32,400 plus delivery, includes the revolutionary i-Cockpit® with 8” touchscreen, compact steering wheel and customisable heads up digital instrument panel, Mirrorscreen connectivity, 16” Alloys, spare wheel, speed limit recognition, lane keeping assist, cruise control and speed limiter, active safety brake, AGR (ergonomic) seats, visibility pack (automatic wipers and lights), visiopark 180 (front and rear parking aid with camera), electric folding mirrors and electrochrome rear view mirror.
The Allure level three model costs from €34,930 plus delivery and gains a 10” touchscreen with satellite navigation, blind spot monitoring, high beam assist, road sign recognition and recommendation, advanced driver attention alert, 17” alloys, USB x 2 in the rear, keyless access and start, lumbar support and dark tinted rear glass.
The level four GT Line, from €38,170 plus delivery, benefits from 18” alloys, wireless phone charging, adaptive cruise control, full LED headlights and 3D LED rear lights, 2nd row armrest with ski flap, electric lumbar support and tilt, GT Line exterior and interior styling (GT Line badging, chequered chrome radiator grille, stainless steel scuff plates, perforated leather steering wheel with GT Line emblem) and iCockpit Amplify (choice of two interior ambiences: Boost or Relax) with Driver Sports Pack.
The range-topping GT version is priced from €49,120 plus delivery for the 2.0 BlueHDi 180bhp automatic version and comes equipped with 18” alloys, Focal sound system, Nappa leather seats with full electric driver’s massage seat, active suspension control, an electric tailgate and GT exterior and interior styling (GT badging).
The new PEUGEOT 508 will be produced in the Mulhouse plant in France, while the French sites of Trémery and Douvrin will provide the powertrains. An SW estate version will arrive in Ireland some months after the launch of the fastback, whilst a plug-in hybrid petrol drivetrain will be sold on the new model from autumn 2019.